Review Avoskin Natural Sublime Facial Cleanser

Setelah bertahun-tahun setia pakai face wash favoritku dari Hada Labo dan nggak coba-coba merk lain, akhirnya aku mutusin buat eksplor produk baru. Skincare lokal sekarang udah berkembang banget, nggak cuma fokus ke produk pencerah kulit seperti dulu, tapi lebih ke perawatan kulit yang sehat. Karena penasaran, aku akhirnya beli beberapa gentle cleanser dari berbagai brand buat dibandingin.

Cleanser pertama yang aku coba adalah Avoskin Natural Sublime Facial Cleanser, dan baru-baru ini aku habisin satu tube ukuran 100ml dalam waktu sekitar 1–2 bulan. Di review ini, aku bakal share pengalaman pakai produk ini dan apakah sesuai sama ekspektasiku.

(After years of sticking to my favorite Hada Labo face wash and not exploring other brands, I finally decided to try something new. The local skincare industry has grown significantly in recent years, shifting its focus from whitening products, which used to dominate the Indonesian beauty market, to formulations that prioritize healthy skin. This change piqued my interest, so I bought several gentle cleansers from different brands to see how they compare.  

The first one I tried was Avoskin Natural Sublime Facial Cleanser, and I recently finished the entire 100ml tube in about 1–2 months. In this review, I’ll share my experience using it and whether it lived up to my expectations.)

Disclaimer

Postingan ini bukan hasil kerjasama dengan Avoskin. Aku beli produknya sendiri dan udah pakai sampai habis sebelum nulis review ini.

Aku pribadi cuma pakai cleanser ini di malam hari sebelum tidur. Meskipun ini gentle cleanser, aku nggak pakai di pagi hari karena memang nggak biasa cuci muka pakai cleanser pas bangun tidur.

(This post is not sponsored by Avoskin. I bought the product myself and used it up before writing this review.

Personally, I only use this cleanser at night before bed. Even though it's a gentle cleanser, I don’t use it in the morning because I’m just not used to washing my face with a cleanser right after waking up.)

PRODUCT OVERVIEW

Brand                     : Avoskin

Jenis Produk         : Gentle cleanser dengan pH rendah

Klaim                     :

🔺Bisa dipakai semua jenis kulit (usia 15 tahun ke atas)

🔺Membersihkan tanpa bikin kulit kering

🔺Membantu menjaga kelembapan dan mencerahkan kulit

🔺Mengangkat kotoran, polusi, dan sisa makeup

🔺Melindungi skin barrier

Kandungan Utama :

🔺Marula Oil, Kale Extract, & Cactus Extract - Memberikan hidrasi dan nutrisi ke kulit

🔺Niacinamide - Bantu mencerahkan kulit dan memperkuat skin barrier

🔺Pentavitin - Mengunci kelembapan supaya kulit tetap terhidrasi lebih lama

🔺Kemasan Ramah Lingkungan - Dikemas dalam tube plastik hasil daur ulang 100%

Ukuran & Harga     : 100ml, sekitar IDR 89.000

Dari klaimnya, cleanser ini fokus ke gentle cleansing dan perlindungan skin barrier. Tapi beneran sesuai janji nggak, ya? Yuk, lanjut ke reviewnya!

(Brand                      :Avoskin  

Product Type          : Gentle, low pH facial cleanser  

Claims                      :  

🔺Suitable for all skin types (from age 15 and up)  

🔺Cleanses without drying out the skin  

🔺Helps maintain moisture and brighten the skin  

🔺Removes dirt, pollution, and makeup residue  

🔺Protects the skin barrier  

Key Ingredients   :

🔺Marula Oil, Kale Extract, and Cactus Extract – Provide hydration and nourishment  

🔺Niacinamide – Helps brighten the skin and strengthen the skin barrier  

🔺Pentavitin – Locks in moisture for long-lasting hydration  

🔺Eco-Friendly Packaging – Comes in a 100% recycled plastic tube  

Size & Price         : 100ml for IDR 89,000

With its focus on gentle cleansing and skin barrier protection, this cleanser promises to be both effective and skin-friendly. But does it live up to these claims? Let’s find out!)

INGREDIENTS

Water, Cocamidopropyl Betaine, Glycerin, Lauramidopropyl Hydroxysultaine, Sodium Cocoyl Glycinate, Sodium Chloride, Hydroxypropyl Methylcellulose, Niacinamide, Disodium Cocoyl Glutamate, Polysorbate 20, Citric Acid, Coconut Acid, Sodium Cocoate, Xanthan Gum, Pentylene Glycol, Saccharide Isomerate, Butylene Glycol, Sodium Benzoate, Aloe Barbadensis Leaf Extract, Hydrolyzed Vegetable Protein, Disodium EDTA, Sodium Bisulfite, Cereus Grandiflorus (Cactus) Flower Extract, Potassium Sorbate, Sodium Hyaluronate, Sclerocarya Birrea Seed Oil, Leuconostoc/Radish Root Ferment Filtrate, Sodium Citrate, Rosa Damascena Flower Water, Rosa Damascena Flower Oil

Cleanser ini punya campuran surfaktan lembut, humektan, bahan pelembap, dan ekstrak tumbuhan, bikin dia jadi pilihan yang gentle dan menghidrasi. 

1. Surfaktan yang lembut (nggak bikin kulit kering)

✅Cocamidopropyl Betaine, Lauramidopropyl Hydroxysultaine, Sodium Cocoyl Glycinate, Disodium Cocoyl Glutamate → Surfaktan ringan yang membersihkan tanpa bikin kulit terasa ketarik atau kering. Cocok buat kulit sensitif.

✅Coconut Acid, Sodium Cocoate → Berasal dari kelapa, bantu menghasilkan busa ringan di cleanser ini.

2. Hidrasi dan menjaga kelembaban kulit

✅Glycerin, Pentylene Glycol, Butylene Glycol, Sodium Hyaluronate, Saccharide Isomerate (Pentavitin) → Humektan yang menarik air ke kulit, bikin kulit tetap lembap setelah cuci muka.

3. Menjaga skin barrier dan mencerahkan kulit

✅Niacinamide (Vitamin B3) → Ada di 10 besar ingredients, jadi kemungkinan jumlahnya cukup banyak. Bagus buat mencerahkan, mengontrol minyak, dan memperkuat skin barrier.

✅ Hydrolyzed Vegetable Protein → Bantu kulit tetap lembap dan lebih kuat.

4. Ekstrak tumbuhan yang calming dan kaya antioksidan

Ekstrak tumbuhan di cleanser ini seperti Aloe Vera, Ekstrak Kaktus, Marula Oil, dan Rosa Damascena (Rose) Flower Water & Oil, punya sifat menenangkan dan kaya antioksidan. Mereka sebenarnya cocok satu sama lain, tapi karena ada di bagian bawah daftar ingredients, efeknya mungkin lebih ringan daripada yang super powerful.

✅ Aloe Vera → Efeknya menenangkan dan melembapkan kulit.

✅ Ekstrak Bunga Kaktus (Cereus Grandiflorus Flower Extract) → Kemungkinan buat hidrasi, tapi posisinya cukup bawah di daftar, jadi efeknya mungkin nggak terlalu signifikan.

✅ Marula Oil (Sclerocarya Birrea Seed Oil) → Antioksidan dan emolien yang bagus, tapi ada di bagian bawah daftar, jadi konsentrasinya kemungkinan kecil.

✅ Rosa Damascena Flower Water & Rosa Damascena Flower Oil → Bisa kasih efek antioksidan ringan dan mungkin jadi penyebab aroma sedikit asam/nutty di cleanser ini.

5. Pengawet dan penyeimbang pH

✅Citric Acid, Sodium Benzoate, Potassium Sorbate, Sodium Bisulfite → Menjaga produk tetap stabil dan pH-nya ramah kulit.

✅Leuconostoc/Radish Root Ferment Filtrate → Pengawet alami yang bisa punya manfaat mirip probiotik.

Seberapa Efektif Bahan-Bahan Utamanya?

✅Niacinamide ada di bagian atas daftar → Kemungkinan efektif buat mencerahkan dan memperkuat skin barrier.

✅Pentavitin (Saccharide Isomerate) ada di tengah → Efek hidrasi mungkin cukup terasa.

✅Ekstrak Kaktus, Marula Oil, dan Kale Extract (walaupun "Kale" nggak disebut eksplisit) ada di bawah → Efeknya mungkin nggak besar, tapi tetap bisa kasih sedikit manfaat antioksidan dan hidrasi.

(This cleanser contains a mix of mild surfactants, humectants, skin-conditioning agents, and plant extracts, which makes it a gentle and hydrating option. 

1. Gentle cleansing agents (non-stripping surfactants)

✅Cocamidopropyl Betaine, Lauramidopropyl Hydroxysultaine, Sodium Cocoyl Glycinate, Disodium Cocoyl Glutamate → These are mild surfactants that cleanse the skin without stripping moisture. Good for sensitive skin.  

✅Coconut Acid, Sodium Cocoate → Derived from coconut, these contribute to the cleanser’s light foaming effect.  

2. Hydration and moisture-retention

✅Glycerin, Pentylene Glycol, Butylene Glycol, Sodium Hyaluronate, Saccharide Isomerate (Pentavitin)→ These are humectants that draw water into the skin, preventing dryness after cleansing.  

3. Barrier support and brightening

✅Niacinamide (Vitamin B3) → Found in the top 10 ingredients, meaning it’s likely at a good concentration. Known for brightening, oil control, and strengthening the skin barrier.  

✅Hydrolyzed Vegetable Protein → Helps improve skin resilience and moisture retention.  

4. Soothing and antioxidant-rich plant extracts

The soothing and antioxidant-rich plant extracts in this cleanser, Aloe Vera, Cactus Extract, Marula Oil, Rosa Damascena (Rose) Flower Water & Oil, are generally compatible and complement each other well. However, due to their placement in the lower half of the ingredient list, their impact may be mild rather than highly potent. 

✅Aloe Barbadensis Leaf Extract → Soothes and hydrates the skin.  

✅Cereus Grandiflorus (Cactus) Flower Extract → Likely included for hydration, though it’s lower in the list, meaning its effect may be minimal.  

✅Sclerocarya Birrea Seed Oil (Marula Oil) → A great antioxidant and emollient, but it appears near the bottom of the list, suggesting a lower concentration.  

✅Rosa Damascena Flower Water & Rosa Damascena Flower Oil →– Provide a subtle antioxidant effect and may contribute to the product’s slightly nutty/acidic scent.  

5. Preservatives and pH adjusters

✅Citric Acid, Sodium Benzoate, Potassium Sorbate, Sodium Bisulfite → Ensure product stability and maintain a skin-friendly pH.  

✅Leuconostoc/Radish Root Ferment Filtrate → A natural preservative with potential probiotic benefits.  

Effectiveness of highlighted ingredients (based on placement in list)

✅Niacinamide is high on the list → Likely effective for brightening and skin barrier support.  

✅Pentavitin (Saccharide Isomerate) is mid-list → Likely has a noticeable hydrating effect.  

✅Cactus Extract, Marula Oil, and Kale Extract (Kale isn’t explicitly listed) are low on the list → May not provide strong effects but could still offer some antioxidant/hydrating benefits.)

TEKSTUR, AROMA, DAN CARA PAKAI

Tekstur

Cleanser ini punya tekstur gel bening yang terasa lembut di kulit. Beda sama cleanser berbusa pada umumnya, yang satu ini hampir nggak berbusa sama sekali, jadi cocok buat yang suka pembersih wajah yang lembut dan nggak bikin kulit ketarik.

Aroma

Nggak ada fragrance tambahan, tapi cleanser ini punya aroma sedikit asam, mirip sama serum alpha arbutin yang pernah aku coba. Aromanya tipis banget dan cepat hilang setelah dibilas, jadi harusnya nggak masalah kecuali kamu super sensitif sama bau natural dari produk skincare.

Cara Pakai

Sedikit aja udah cukup, biasanya aku pakai sekitar setengah sendok teh buat seluruh wajah. Gel-nya gampang diratakan, jadi enak buat dipijat sebentar sebelum dibilas. Walaupun busanya minim, hasilnya tetap bersih tanpa bikin kulit terasa kering atau ketarik setelah cuci muka.

(Texture

This cleanser has a transparent gel texture that feels smooth on the skin. Unlike typical foaming cleansers, this one produces very minimal foam, making it ideal for those who prefer a gentle, non-stripping cleansing experience.  

Scent

There is no added fragrance, but the cleanser has a slightly acidic scent that reminds me of my alpha arbutin serum. It’s subtle and fades quickly after rinsing, so it shouldn’t be an issue unless you’re particularly sensitive to natural product scents.  

Application

A small amount goes a long way, I usually use about half a teaspoon for my entire face. The gel spreads easily across the skin, making it effortless to massage in and rinse off. Despite the low foam, it effectively cleanses without leaving any tight or dry feeling afterward.)

PERFORMA DAN KESAN SETELAH PEMAKAIAN

Aku selalu pakai double cleansing, jadi cleanser ini aku pakai sebagai langkah kedua setelah makeup remover atau first cleanser berbasis minyak. Cleanser ini nggak bisa dipakai buat hapus makeup sendiri, fungsinya lebih ke membersihkan sisa sunscreen, makeup, dan kotoran setelah first cleanse. Jadi kalau pakai makeup, tetap harus pakai cleansing balm, oil, atau micellar water dulu sebelum pakai ini.

Untuk daya bersihnya, menurutku cukup efektif tanpa bikin kulit kering, jadi cocok buat yang cari face wash yang lembut dan melembapkan. Seperti banyak gentle cleanser lainnya, setelah dibilas pertama kali, ada sedikit rasa licin di kulit, tapi ini justru membantu biar kulit nggak terasa ketarik atau kering.

Setelah cuci muka, kulitku terasa lembap dan segar, nggak ada rasa kering sama sekali. Bahkan kalau aku nggak langsung pakai pelembap, kulit masih terasa nyaman setidaknya 15 menit, tapi tentu aja, tetap harus pakai pelembap biar kelembapannya lebih terjaga.

Kalau dibandingin sama Hada Labo face wash, rasanya mirip banget. Dua-duanya bikin kulit terasa lembut, lembap, dan nggak ada sensasi kesat yang bikin kulit terasa kering.

(I always use double cleansing, so this cleanser serves as my second step after a makeup remover or oil-based cleanser. It is not meant to remove makeup on its own, but rather to cleanse any remaining residue from sunscreen, makeup, and impurities. If you're wearing makeup, you’ll need to use a first cleanser like a cleansing balm, oil, or micellar water before using this.

As for its cleansing power, it cleanses well without stripping the skin, making it a great option for those who prefer a gentle, hydrating face wash. Like many mild cleansers, it leaves a slightly slippery feeling after the first rinse, but this helps prevent any tight or dry sensation on the skin.  

After rinsing, my skin feels moisturized and fresh, without any dryness. Even if I don’t apply moisturizer immediately, my skin still feels comfortable for at least 15 minutes—though, of course, following up with a moisturizer is still essential.  

When compared to Hada Labo face wash, the experience is very similar. Both cleansers leave my skin feeling soft, hydrated, and free from any harsh, squeaky-clean sensation.)

KELEBIHAN DAN KEKURANGAN

Kelebihan:

✅ Lembut dan melembapkan. Membersihkan tanpa bikin kulit kering, hasilnya kulit tetap lembut dan terhidrasi.

✅ Tanpa SLS. Lebih ramah buat kulit sensitif.

✅ Ingredients bagus. Ada Niacinamide, Marula Oil, dan Cactus Extract yang nggak cuma buat bersihin kulit, tapi juga bantu merawatnya.

✅ Tanpa fragrance. Cocok buat yang lebih suka skincare tanpa fragrance.

✅ Kemasan ramah lingkungan. Pakainya plastik 100% daur ulang.

✅ Mudah didapat. Bisa beli online atau offline, jadi gampang dicari.

Kekurangan:

❎ Lebih mahal dari hada labo. Harga Rp 89.000 untuk 100ml, tapi memang ingredients lebih banyak dan punya fungsi lain selain membersihkan wajah.

(Pros:

✅ Gentle and moisturizing. Cleanses effectively without stripping the skin, leaving it soft and hydrated.  

✅ No harsh cleansers. Free from SLS, making it suitable for sensitive skin.  

✅ Great ingredients. Contains beneficial ingredients like Niacinamide, Marula Oil, and Cactus Extract that support skin health beyond just cleansing.  

✅ No added fragrance. Ideal for those who prefer fragrance-free skincare.  

✅ Eco-friendly packaging. Comes in a 100% recycled plastic tube.  

✅Easily accessible. Available both online and offline, making it convenient to purchase.  

Cons:

❎Pricier than hada labo. At IDR 89,000 for 100ml, but it has more ingredients and offers more benefits other than cleansing your face.)

KESIMPULAN AKHIR

Setelah  menghabiskan satu tube Avoskin Natural Sublime Facial Cleanser, menurutku produk ini sesuai dengan klaimnya, kecuali efek mencerahkan. Karena aku pakai serum brightening juga, jadi nggak bisa yakin apakah cleanser ini benar-benar bantu mencerahkan. Tapi kalau soal membersihkan dengan lembut, melembapkan, dan bikin kulit tetap nyaman, produk ini beneran sesuai janji.

Bakal beli lagi?

Untuk sekarang, belum. Aku masih penasaran coba cleanser lain dari Avoskin, tapi nggak nutup kemungkinan bakal repurchase di lain waktu.

Siapa yang bakal cocok pakai ini?

✔ Pemilik kulit sensitif yang butuh cleanser tanpa fragrance 

✔ Yang cari face wash lembut, tanpa SLS, dari brand lokal

✔ Orang yang peduli lingkungan dan suka produk dengan kemasan eco-friendly

✔ Yang lebih suka cleanser minim busa dan nggak bikin kulit ketarik

(After finishing a whole tube of Avoskin Natural Sublime Facial Cleanser, I can say that it lives up to its claims, except for the brightening effect. Since I use a brightening serum in my routine, I can’t determine whether the cleanser contributed to any noticeable skin-brightening results. However, in terms of gentle cleansing, hydration, and skin comfort, it delivers exactly what it promises.  

Repurchase?

Not for now. I’m interested in trying other cleansers from Avoskin, but I wouldn’t rule out repurchasing it in the future.  

Who would benefit most?

✔ People with sensitive skin who need a fragrance-free cleanser  

✔ Those looking for a gentle, SLS-free face wash from a local brand  

✔ Eco-conscious consumers who appreciate eco-friendly packaging  

✔ Anyone who prefers a non-foaming cleanser that doesn’t leave the skin feeling tight)